While Facebook/Zynga Fight Over Virtual Games, Can Marketers Win?
Virtual gaming was a trending topic at the Social Media World Forum (SMWF) in London two months ago and some amazing figures were released then: the virtual gaming is a growth market, with the...
View ArticleThe 10 Fundamental Laws of International Search Marketing
A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more.
View ArticleLocalizing Websites: Why it Pays to Target Countries and Not Languages
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.
View ArticleBye-bye, Crawler: Blocking the Parasites
Why not all spiders are created equal -- and what you can (and should) do about quite a few of them.
View ArticleEffective Search Marketing Strategy Determines Fate of Organizations
If you don't rank for core terms that matter to your business, you may find yourself going out of business. The cost and risks of doing nothing are exponentially growing.
View ArticleHuman-flesh Search Engines Unearth Dark Side of Online Community
Trick or treat? When the wisdom of crowds takes matters into their own hands.
View ArticleSearch Week in Review for Jan. 22, 2011
Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles.
View ArticleSocial Media Around the World: Current Trends and Future Growth
A look around the globe reveals a diverse social media marketplace and plenty of opportunities for marketers.
View ArticleBruce Clay Re-Builds SEO Toolset To Create Fastest Ever Rank Checker
Furthermore the interface supports 22 languages and multibit unicode meaning the interface is also usable in Russian, Japanese and Chinese , which could be a massive boost for distributed companies and...
View ArticleSearch Week in Review for March 19, 2011
Chinese writers slam Baidu for copyright infringement - Reuters Speaking , Blogging Schedule for SES NY 2011 - Outspoken Media Top 13 Social Media Ranking Factors for SEO by Gareth Owen Looking to...
View ArticleIf Yahoo Exits Japan, How Will it Impact Search Marketers?
Assessing whether business will go on as usual for marketers and users.
View ArticleGetting Ready for Global Business: The Benefits of the Foreign Language Internet
Despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition, better ROI, and...
View Article5 Options for Choosing a Country, Region, or Language Selector
For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the...
View ArticleAsia Search Update: Yahoo Algo Transition Goes to India, Google Eyes...
Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to...
View ArticleHow to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t...
View ArticleSina Weibo Rolls Out Real-Time Search Engine
Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events, groups, votes and apps. Many senior marketers in China view Sina...
View Article131 (Legitimate) Link Building Strategies
Link building remains a critical element of marketing – one that is constantly evolving. Stay safe with these creative, proven tactics, including some link building fundamentals, content creation,...
View ArticleHow to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand...
View ArticleInbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when...
View ArticleHow to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase...
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